White labels are used by some websites to facilitate a successful brand for offering its services

The name has originated from the white labels image on the packaging where the trade dress of the marketer finds place. The origin of white label products can be traced back to the period when DJs removed the label from vinyl records so that other DJs could not recognize the track. As a result of this, white label record surfaced.

When generic electronic items such as televisions and DVD players are produced at the massive scale, the process is called white label production. A number of companies keep a sub-brand for their products and these brands are particularly used by them. For example, you can sell a DVD player model-A from brand-A, which is also sold as model-B by brand-B.

White-label software are used by some websites to facilitate a successful brand for offering its services without investing in the development of infrastructure and technology. For instance Amazon.co.uk has been running the website of Waterstone’s until recently. Similarly, LoveFilm runs the DVD Rental services of Tesco. A majority of store brand or supermarket private brand products are offered by companies which change only the labels of the products and then sell them to various supermarkets. Moreover, some manufacturers produce inexpensive or low-cost generic brand labels but they put the name of product, like Cola.

Sometimes, large banks take the responsibility of running smaller banks’ credit-card operations. Moreover, they (larger banks) issue and process credit cards (as white label cards) for a certain amount of fee. This, in turn, enables smaller banks to brand credit-cards as their own without any need to make any considerable infrastructure investment, which would otherwise lead to excessive overhead.