Online Punch

Magazines are normally all about us, they provide a continuous form of relevant, current affairs as well as entertainment. Whether you browse glossies targeted at business, learning or simply entertainment, the real advantages of magazine subscriptions could be something you should earnestly take into account. Copywriters or small businesses can carefully consider self publishing as a brilliant alternate to traditional publishing solutions.

The initial and most prominent reason individuals might sign up for a publication instead of getting them directly from the shop is most often cost savings. Subscribing for a publication is a lot less costly than the alternative of purchasing them on a month-to-month basis at the specified price. Dependent on the distributor, production house or magazine title you can often conserve up to 80% off the front cover cost! Cost cuts happen to be increased even further via agreeing to a lengthier subscription plan, the greater the number of month’s you agree to the greater the discount.

Frequently a magazine publisher or supplier might give away small gifts when you purchase a magazine subscription straight from them. These gifts include complementary limited edition digests, t-shirts, office supplies or other novelty products. Occasionally these publications might even throw in extra magazine subscriptions at low or no cost.

Let’s acknowledge it a magazine subscription is merely advantageous. No future treks to the newsstand. No more queuing in line. No more forgetting issues. No further phoning the production house or forking out too much to obtain back-issues. That’s even assuming that magazine stores even exist close by!

Occasionally one may like to acquire a magazine, which happens not to be readily available in a newsstand, foodstuff supermarket or book and magazine outlet. Local vendors will often charge extra to get specially requested orders. What’s worse, the deliveries might not usually get there on time. Ordering a subscription to difficult to find journals negates this particular problem entirely.

In today’s rapidly changing world, up-to-date information is everything. It is important to keep in touch with breaking affairs in a continual fashion. Magazine subscribers might generally obtain their magazines far ahead of the newest issue hitting the store shelves.

You may have heard the term “web banner” written a lot on the web. This word distinguishes two varieties of imagery. First of all, you have the well-known advertising banner, usually applied as a way to drive traffic to another site, as a click on the banner takes one to the advertised site. The other kind is located at the top area of a regular site - the website header. This section usually familiarizes a user to the website with a main title, maybe a secondary strapline, and some imagery to assist in theming the site. Advertising and website header banners play primary purposes in both driving people to a site, and making a site “sticky” - by instructing them plainly with the primary purpose of the site, and inviting the individual to read the site further, employing compelling imagery / strapline text.

How do you go about making banners? There are numerous services which are able to serve you with this chore. Not only that but many also give you hosting as well. Simply enter a phrase such as web banner maker into Google and you’ll discover a myriad of online services.

So what to put in your banner? Well, if you are selling products, it’s a great plan to arrange the payment gateways your site uses for taking payment, because it hands to the visitor a visible hint that your website is an e-commerce store while letting the individual see how they can pay. Put in some pictures of the items you are vending as well, as this is a further visual hint as to which types of products you vend. Finally, the strap line phrase is primary too. Make sure the strap line distinctly and concisely posits what the site is about in only five or six words.

As self-explanatory as all this sounds, a slip many sites make is to take for granted every site visitor knows instinctively what the website is about before visiting it. We can’t assume that the visitant what your website is about beforehand, so you must hold each visitant’s hand in the precious first couple of seconds they visit your website.

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The initial step in launching a site and a good online presence is picking out the most appropriate domain name and getting the best Web registration for your unique requirements. This isn’t a painless decision. Because whenever you endeavor to determine the best hosting you’ll probably detect that checking out the company via customer feedback is the best way to go. Reviews of domain hosting are useful but how will you find out what it is you are actually looking for? Just like any other business decision, you have to discover which points are essential to your business. A popular choice is to choose the same company to host your site and register your domain. Do keep in mind that after your site was rolled out, extras like support will probably become way more essential than ever.

It is shrewd policy not to trust feedback which only appears in a company’s advertisements. It is always necessary to obtain an unbiased opinion before making a choice. You must read as broad a variety of reviews as is feasible and study carefully the reviewers’ feedback. Do you read some of the problems over and again? Are the company’s strengths from the comments? Do good reviews outbalance the bad?

Anticipate finding positive and negative feedback for every provider. It is sensible to get ahold of all the customer feedback with objectivity and weigh them all. Without a shadow of a doubt, cost is an essential factor, but have a look at which extras are offered for the price. Below are some questions to ponder over when researching which provider to work with.

Does the company make available 24/7 support with a toll-free number, and do any of the remarks show a speedy response time? Are there any restrictions on bandwidth? Some providers extend unlimited domain hosting and bandwidth as standard, along with all sorts of other rewards. What payment options are available? Can each payment be cleared individually or is there a less time consuming alternative, and are any rebates provided for payment in full? What level of support is provided in the event of a server breakdown? In the long run, only you are able to determine the right hosting for the needs of your site, however do exercise caution: read the reviews. Taking a look at some domain hosting reviews will give you the opportunity of saving tons of time and effort at some later point.

Finding the Right Hosting

Aside from money issues there are a lot of characteristics to reckon when choosing a hosting company. The opening matter to be aware of is what kind of site you are planning to operate on the host. If you’re planning to operate a dot net or ASP website you have to take a Windows IIS solution and if you plan to operate PHP or a Word Press web log, you must choose a UNIX supported Apache Host.

Afterward choice of the right program you have to make sure you get unlimited bandwidth and transfer and frequently it is also for your vantage to be capable to setup infinite email accountings. If you run dot net or ASP you must have admission to a MSSQL server and make sure the cost for that is fair. Operating PHP or Word Press site requires a MySQL database and naturally a PHP5 facility.

Uptime is crucial, 99.99 % uptime is essential, no hosting company will promise you 100 % uptime. You will also claim to consider the servicing and backup from your ISP to be able to operate your web site as easy as possible, which is also essential for Google optimization and SEO in large.

Word Press is recommended for a inexpensive and flexible WWW solution and hosting your site on a UNIX supported server working Apache and MySQL is an approved web hosting answer which is simple to keep up without computer programing skills and knowledge and Word Press is also simple to optimize for search engines like Google and Bing.

Your World Wide Web hosting company is the foundation of your WWW presence and it is very essential to choose the right web host from the set out. You can alter server subsequently, but doing special search to retrieve a serious hosting company from the start is the strongest act, particularly if you plan to get a huge amount of traffic which should be able to build without the downtime which will take place during transference from one server to another.

Born on September 6, 1959, Naveen Jain grew up in Utter Pradesh, India. He entered the Indian Institute of Technology, Roorkee where he attained a degree in engineering. Afterwards, he obtained a post-graduate degree in Personnel Management and Industrial Relations from XLRI School of Business and Human Resources, Jamshedpur. In 1979, Naveen Jain moved to the United States with the goal of exploring the emerging American technology market. In June 1989, he landed a job at global computer technology firm Microsoft Corporation where he worked in various groups including serving as group manager at MSN, Internet services. In March 1996, he left Microsoft to form his own company and started InfoSpace, an Internet search company that became the primary provider of telephone and address content for major Web properties such as the MSN Network and AOL. In 1998, he took the firm public on NASDAQ and InfoSpace acquired 29 companies in its first two years since going public. Naveen Jain served as the firm’s CEO from 1996 to April 2000; as Chief Strategy Officer from 2000 to 2001; and then again as CEO from 2001 until 2002, when he left. In January 2003, Naveen Jain founded Intelius along with his vision to give consumers and businesses the power to acquire protection and make intelligent decisions based on online information given to them. Intellius offers a range of products and solutions including background checks, business people search, employee and tenant screening, criminal checks, identity theft prevention, and more. In 2008, Intelius filed for an initial public offering at the New York Stock Exchange (NYSE) under the symbol II. Naveen Jain currently serves as the company’s CEO. Naveen Jain is a distinguished philanthropist with significant contributions to several organizations including Overlake Service League, Eastside Domestic Violence, Seattle Children’s Hospital, Kindering Care, Youthcare, and United Way to name a few.

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Everyone wants to have a lot of traffic to their website. In order to get this traffic many people try to work on their meta tags or even do tricks trying to get more visitors to their website. One of the simplest and most solid ways to increase the flow of traffic to your website is to offer more content. It has often been said that on the Internet, content is king. It is important to understand how more content can bring more visitors to your site and how to generate content that is related to your particular web site.

Why do you need more content?

Many websites are actually company brochures that have been adapted to the web. They merely describe a bit about the company or service and then add some contact information. Such websites usually have about 5-10 separate html files. If these pages have a good amount of text it is possible to optimize them for several keywords and web surfers may find the site.

However, if these sites are in highly competitive fields then it may be difficult to build a decent amount of traffic because search engines try to find the most important web sites that can answer a search query. Search engine robots look for keywords in the meta tags and in the text on the pages to determine what the site is all about. However the search engines also look at the links on the various pages. If your main page is about bicycles, for example, and you have links to other pages on your site relating to the same theme, perhaps, racing bicycles, mountain bicycles etc. then the search engine will conclude that the site is about bicycles, and if you have a lot of pages on this theme, your site should rank higher than someone with a company brochure site of a few pages.

In addition, as I have pointed out in a previous article each page, with its content on your particular theme, stands out alone as a mini website in itself and may come up in searches on the Internet. Thus people will often enter your site through the “side” or “back doors” and not the main page. The more pages you have the more chances of being found in searches, and the more different keywords you can optimize your site for.

So, by building a content rich site on a particular theme, you will boost the chances of your main page to come up in searches and you will increase the likelihood of overall traffic through your other pages coming up in good positions in Internet keyword searches. In addition to this, the more content you have the more respect your page gets from human-edited directories (such as dmoz -Open Directory Project), and other webmasters.

If you have quality content then you swill get more link requests, requests for permission to reprint your articles in ezines, more links to specific pages on your site. All of this will result in more traffic.

How to build more content?

Depending on the type of products or services you are offering, there are several ways to build quality content for your site. Here are a few examples

Product Reviews- If you are selling other peoples products, through an affiliate system, rather than just listing a link to the product, you can write a full review of the product, explaining how the product helped you and what are its strengths and weaknesses. This kind of content actually pre-sells the product, as well as being interesting reading in itself. If you have your own products you could give background information on it or get satisfied customers or users to write the reviews.

Background information- Every product or service exists in some kind of context. Suppose you have a hotel in a particular city. Instead of only listing information about your hotel, you could give some pages about the history of the city where the hotel is located or information about popular tourist attractions in that area. The possibilities are enormous.

Questions and Answers. Let your web visitors help you in the process of content creation. Start a questions and answers section on your website or in your electronic newsletter. Not only will you get insight into what your clientele is thinking, but by answering these questions you will generate useful content for your site and for your newsletters.

Bulletin Board Forums- Your web visitors can also directly write the content on your site through a bulletin board. Some bulletin boards are searchable by search engine robots, while others are not. If you have good content on the bulletin board you can also re-publish it on the main sections of your website to insure inclusion in the search engines.

Articles by others- There is no need to recreate the wheel or spend a lot of time writing, if that is not your cup of tea! You can also publish the articles of other people. There is a lot of quality content that is available free of charge. While you usually have to provide a link back to the author of the article, this is a small price to pay considering that some of these articles may pull in tons of traffic.

Finally, if you are wondering how to arrange the increased content you have two main options. Some people actually build a second content-rich website to draw traffic and then direct visitors to their sales site. Another possibility is to add an articles section to your existing site, or simply to link the new pages to the particular product and service pages that are appropriate. Whichever option you choose, you can expect to see an increased flow of traffic as a result of the quality content that you have added to your website.

Copyright 2003

Donald Nelson is a web developer, editor, and social worker. He has been
working on the Internet since 1995 and is the proprietor of A1-Optimization,
http://www.a1-optimization.com, a firm providing search engine optimization,
copywriting, reciprocal linking, and other web promotion services. His site features an article directorywith hundreds of articles that you can use on your website.

Since the beginning of Internet there is a need to index the Web
and many robots are built for this purpose. You already know
that famous Google bot which is indexing the Web to keep track
of urls and build a scheme out of it (link popularity
algorithm…).

There are not so many way to scan a website but some pages of a
website might not need to be crawled for any reasons such as
privacy…

A Standard for Robot Exclusion has been created and now
robots from search engines or others look forward the robots.txt
file before starting to scan a website. This file tells the
robots which links are allowed to be scanned and which links
shouldn’t be indexed.

A good resource about the robots.txt file is at this address:

http://www.robotstxt.org

The site publishes information about Web robots, you may be
interested by this site if you plan to create your own Bot or
learn more about their history.

Practice You may have noticed from your server logs the
presence of the robots.txt request from an ant, it throws a file
not exist error when you don’t have the robots.txt file. If you
just want to clean this from the log files then you need to
create this robots text file even if you make it empty.

The structure of this file is pretty simple, you can disallow
agents, you can disallow parts of your websites or only few
pages… Or you can deny everything or allow everything.

Here is an example from http://www.robotstxt.org:

User-agent: webcrawler Disallow:

User-agent: lycra Disallow: /

User-agent: * Disallow: /tmp Disallow: /log

The Webcrawler Bot can go anywhere. The second paragraph
indicates that the robot called ‘lycra’ has all relative URLs
starting with ‘/’ disallowed. Because all relative URL’s on a
server start with ‘/’, this means the entire site is closed off.

The third paragraph indicates that all other robots should not
visit URLs starting with /tmp or /log. Note the ‘*’ is a special
token, meaning “any other User-agent”; you cannot use wildcard
patterns or regular expressions in either User-agent or Disallow
lines.

Validator Once you are done with your robots.txt file you should
test it by using a robots.txt validator, there is one at this
address: Searchengineworld, robots check. The Searchengineworld
website provides also a more complete tutorial about the
robots.txt file.

Notes - The use of this file may reduce bandwidth consommation
by robots on your server. If you did disallow few pages, - It
also cleans a little bit your log files (1 line less by bots
scan), - The most important point is that this file is
recommended by Bots for duplicate websites. As you may get
penalties when you have duplicate sites, a solution is to deny
access to one side.

Specific Each Bot may act a little differently, so it’s advised
to check faqs from every bots to learn more about their indexing
behaviour, for instance for the Yahoo slurp Bot, you can check
this Url: Yahoo Slurp Index.

The Msn bot: MSN Bot The Google bot: Google Bot

Here is a database of webrobots : Webrobots

Warning There are hackers who search the robots.txt files for
directories and files which should not be scanned, they are also
called ‘bad robots’.

The solution is to either not mention the links and directories
to avoid or to put them in a special place where you add an
additional server protection.

Future of web agents Web agents job is becomming more and more
complex as the web grows, although technology is improving,
connections get faster and faster, cheaper and cheaper, cables
are getting busier and busier though.

There are heaps of websites geting online everydays and the web
agents must perform relevant indexing, do you remember the time
Google was crawling a new website in 1 day ?? I guess no !

I would not be surprised Web agents start to implement a kind of
selection and automatically avoid websites which are not HTML
valid… My advice: follow the rules, test your site, make it
conform with today’s search engines guidelines…

The robots.txt may help those agents understand your site, so
use it, that will reward you later.

Thanks for reading, i hope this article has been useful for some
of you.

Imagine if half the people that called your sales team hung up within 10 seconds. Not people they were cold-calling but interested people calling them. Heads would roll. At the very least, you’d want to know why so many people were disengaging. Chances are it’s happening to you right now, every day. Your sales team isn’t the problem; it’s your most visible and active company representativethe website.

There’s an easy to measure, but often overlooked number that can tell you a great
deal about the effectiveness of your website. The ’short visit rate’ is the percentage
of visitors that leave your website within 10 seconds.

The percentage itself is not really important. Every website, every audience and
every industry is different. Even the most sophisticated websites can easily have 50
percent of visitors bailing early. What is important is what you’re doing to reduce
this number. Why? Because there is no cheaper way to repair the spout that feeds
your pipeline. While it may take months to test and correct your sales process,
telemarketing or direct mail efforts, the Web allows for rapid and cost-effective
testing. You can positively change your short visit rate in a few days, even a few
hours.

The Impact

If visitors to your site don’t stick around, they can’t request more information, take
the demo, sign up for the newsletter or do any of the things the site was designed
to make them do. It took considerable time and money to bring these visitors to
your site–each time one leaves, you’re squandering your general marketing and
advertising efforts and dollars. Worse, those visitors leaving are likely seeking
information or a solution elsewhere on the web. You’re helping create demand for
your competition.

The Cause

Short visits are usually a combination of two things–the wrong people coming and
your site’s inability to engage the visitor. This is particularly true when it comes to
traffic from search engines. Because these visitors are looking for something
specific (and usually in a hurry), it’s only logical that they would quickly bail if the
site doesn’t satisfy their needs.

What To Do About It

Luckily, we’re dealing with the web, where the data is rich and the adjustments are
easy. The first step is to see where you are. Ask your webmaster or web marketing
person to report on the percentage of both all visitors, and search visitors that are
leaving within 10 seconds. If they can’t get this information for you, enlist some
help or get a simple web traffic analysis tool, as this is basic data every
company should capture.

Once you get these numbers, don’t flip out. It’s just a baseline, a starting point
from which to improve. Ask yourself, ‘what might be causing these people to
leave?’. Visit your site in your prospect’s shoes. Might it be the non-differentiating
or overly technical message? Maybe the site just doesn’t look very professional.
Perhaps the majority of your prospects simply don’t like the color red. Most likely,
it’s the lack of any compelling reason to stay. If you don’t have something to grab
visitors’ attention and get them clicking for more, you can continue to expect poor
retention rates.

Sometimes I find it helpful with my clients to look at this problem from a traditional
point of view. What if this was a tradeshow booth? How could we get people to stay
at the booth longer? The key here is to work together with your sales and
marketing folks (notice we left the IT department out) to brainstorm and come to a
consensus as to what you suspect the single biggest problem might be. Once you
decide, have your webmaster make the necessary changes and measure the
difference. If you don’t get a whole lot of visits, it may take a long time to come to
a conclusion. This is where doing a quick pay-per-click advertising campaign can
come in real handy if for nothing else than to get some inexpensive market
research.

You’ve Got Nothing to Lose Except Business

It’s easy to dismiss this entire problem; after all, you probably didn’t know you had
a problem. And you can always add more sales reps and send out more mailers.
However, the ‘problem’ could actually be an opportunity in disguiseif you take
these first steps. You may be surprised how enthusiastic your web team and senior
management are about wanting to improve in this area. It is fun, challenging and,
unlike many other aspects of business, an effort that provides rapid and rich
feedback. Hold contests! Give the person or team that comes up with the most
dramatic improvement the corner office! He or she just made your company more
efficient and profitable.

Short-visit syndrome is something most executives don’t like to mention, let alone
talk about. Fortunately, confronting the issue head on and doing things to remedy
it is far less painful than you think and the results are well worth the effort.

Todd Miechiels is a B2B search marketing consultant who helps companies that suffer
from short-visit syndrome and other Internet marketing challenges. He has worked
with Georgia Pacific, Boston Scientific, DuPont, and numerous small and mid-market
B2B organizations. Todd’s website is http://www.miechiels.com

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