4g and Xavier Buyse
Recently it is has been impossible to maintain much more than a fleeting interest in web developers, meaning there was less content to consume, less consumer interest when it has come to the mobile web. Now that 3G is much more pervasive, or the 3rd generation of cell phone internet on peoples mobile there has been a significant growth in customers using mobile devices to have a look at the internet and with that many companies have moved in to dominate the space. One business man entrepreneur being Xavier Buyse @ ADS Media whose rapidly growing company is enlarging at a terrific rate as the industry for mobile advertising continues to develop.
For businesses that get the hang of the new advertising strategies, such Mr. Xavier Buyse CEO has, the resulting reward is potentially massive: a big jump in customer engagement, whilst simultaneously keeping costs to a bare minimum. Once upon a time the big improvements in ad technology once favoured established companies like Nike Glaxo Smith Kline, which could afford to mass-market its products, the new techniques are affordable to smaller companies too. In the long run it is very likely that, we can cut the cost of advertising in half while maintaining customer response at either the same or a greater level.
Steve Jobs has now moved over thirty million iPhones. We’re now faced with more than 100000 applications in the iTunes store and consumers have downloaded over 1.8 billion of them, creating an excellent base for advertisers and marketers. There is very little transparency in the mobile industry and a far cry from the transparency enjoyed by the above the line ad industry. The irony is that it is the power of directly communicating with the consumer that is attracting the brands to a market that is very poor at communicating. But that ultimately is proving very succesful and compartively cheap to identify consumers. The introduction of the first mobile phone that web developers and designers can get behind has created a boon for mobile internet content creation. Traditional media companies really need to adapt to be part of the future and for tech businesses that means being prepared to rethink the entire process, replacing obsolete processes with modern technology and ways of working.
